TITLE

WHY THE BIG, BAD BROADCAST BAZAAR IS STILL IMPORTANT

AUTHOR(S)
Learmonth, Michael
PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author offers opinions on the upfront sales presentations for television advertising given by broadcast television networks, stating that those networks remain the most influential element of the mass media industry because of their willingness to invest in the production of television programs.
ACCESSION #
87663373

 

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