Poggi, Jeanine
May 2013
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
Trade Publication
The article focuses on Les Moonves, Chief Executive Officer (CEO) of the mass media industry firm CBS Corp. Moonves' belief that television advertising remains the most effective means of reaching a mass audience is considered in relationship to the strong ratings of programs on the company's CBS Television Network and its sales of television advertising. Moonves expresses unconcern that viewers of CBS programs tend to be older than those of other networks.


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