TITLE

THINK CBS ISN'T SEXY? MOONVES DOESN'T CARE

AUTHOR(S)
Poggi, Jeanine
PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Les Moonves, Chief Executive Officer (CEO) of the mass media industry firm CBS Corp. Moonves' belief that television advertising remains the most effective means of reaching a mass audience is considered in relationship to the strong ratings of programs on the company's CBS Television Network and its sales of television advertising. Moonves expresses unconcern that viewers of CBS programs tend to be older than those of other networks.
ACCESSION #
87663371

 

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