TITLE

BLONDE BEYONCÉ BEST?

PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers research on television advertising for the retail industry company H & M Hennes & Mauritz (H&M) featuring singer Beyoncé Knowles finding that consumers reacted more favorably to advertising in which the singer's hair was blonde.
ACCESSION #
87663364

 

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