TITLE

Over half of agency compensation deals involve pay-for-performance

AUTHOR(S)
Parekh, Rupal; Bruell, Alexandra
PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses advertising agency accounts in which advertisers pay agencies on an incentive-based contract. A survey of members of the Association of National Advertisers finding that 61 percent of them were placing incentives in compensation agreements in 2013 is examined. It is noted that media buying services are more willing to sign such agreements while interactive advertising agencies resist them.
ACCESSION #
87663360

 

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