TITLE

Simple Banking: Sea Change or Marketing Gloss?

AUTHOR(S)
Wack, Kevin
PUB. DATE
May 2013
SOURCE
American Banker;5/15/2013, Vol. 178 Issue 75, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports U.S. banks are responding to regulatory pressure to simplify their products and make disclosures easier to understand. The article notes the rebranding of Kaiser Federal Bank and the simple checking accounts offered by banks such as Regions Financial. It also notes Simple Finance Technology Corp. is one of three firms providing data for the Consumer Financial Protection Bureau's (CFPB's) Project Catalyst which encourages innovation in financial services.
ACCESSION #
87663331

 

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