From rag dolls to riches

Turcsik, Richard
November 2002
Progressive Grocer;11/15/2002, Vol. 81 Issue 17, p50
Trade Publication
Focuses on the category management approach of toy maker Zapf Creation. Market performance of the company's products; Factors considered by the company in marketing its products; Products offered by the company.


Related Articles

  • Briefs.  // Playthings;Oct99, Vol. 97 Issue 10, p8 

    Presents news items related to the toy industry as of October 1999. Plans of Zany Brainy to install Vermont Teddy Bear Co.'s make-you-own teddy bear stations in all its stores; Opening of German-based Zapf Creation Inc. in the US; Leadership of Hasbro Inc. in sales of traditional toys for the...

  • Toy Retailing Forges Ahead. Masters, Greg // Retail Merchandiser;Feb2004, Vol. 44 Issue 2, p46 

    Highlights trends and issues in the U.S. toy industry in 2004. Comments from Amy Taylor, VP of creative and marketing at Universal Studios Consumer Products Group; Lineup of new toy lines from Universal; Role of retailers in helping to move licensees' merchandise; Extension of the multicultural...

  • Vendor News.  // DSN Retailing Today;06/24/2002, Vol. 41 Issue 12, p26 

    Presents updates on retail trade and the toy industry as of June 24, 2002. Merchandising and marketing alliance between the LEGO Company and the National Basketball Association; Appointment of child psychiatrist Michael Brody at Zapf Creation.

  • Zapf's Seven Wonders. Rubenstein, Myrna L. // Doll Reader;Aug2000, Vol. 28 Issue 6, p44 

    Features dolls from Zapf Creation, which portray idealized versions of childhood.

  • ZAPF CREATION.  // Doll Reader;Oct2002, Vol. 30 Issue 8, p16 

    Reports the debut of Baby Annabell doll from Zapf Creation Inc. in the U.S. Citation of interactive play functions; Availability in Caucasian and African-American versions; Choices of accessories.

  • Baby boom and more.  // Playthings;Jan2003, Vol. 101 Issue 1, p32 

    Features several baby dolls from Zapf Creation company. Availability of the Baby Annabell; Introduction of the Chou Chou; Release of the Maggie Raggies.

  • A Vision of World Friendship. Clay, Marianne // Doll Reader;Feb2003, Vol. 31 Issue 2, p28 

    Focuses on the creation of dolls by the Pennsylvania artist Elissa Glassgold for Zapf Creation Inc. 2003 Designer Collection. Plans to create dolls with ethnic diversity; Reasons for creating ethnic dolls; Features portrayed by the dolls in the Designer Collection; Name of the artists working...

  • Brand battle: Barbie vs. the Pet Rock. Smullen, Maureen // Playthings;Sep2000, Vol. 98 Issue 9, p104 

    Discusses guidelines in brand management for toy businesses. Advantages offered by branding to toy retailers; Factors to consider in brand management; Tasks needed to be carried out by manufacturers and retailers when building toy brands.

  • Participatory Art, Unique Babies. Katt, Lew D. // Doll Reader;Oct2001, Vol. 29 Issue 8, p52 

    Focuses on the collection of baby dolls by Zapf Creation Inc. in United States. Production of interactive artwork; Manner of artistic expression; Importance of dolls for the development of child's imagination; Availability of ethnic dolls.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics