TITLE

The battle plan from Battle Creek

AUTHOR(S)
Turcsik, Richard
PUB. DATE
November 2002
SOURCE
Progressive Grocer;11/15/2002, Vol. 81 Issue 17, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the category management approach of Kellogg, a maker of cereal food products. Principles underlying the company's management program; Products offered by the company; Factors being considered by the company in product promotion.
ACCESSION #
8766200

 

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