Blue Arx

May 2013
SB Magazine;May2013, Vol. 14 Issue 5, p103
The article offers information on Louisiana-based entrepreneurial group, BlueArx with primary focus on its leadership in technological innovation and strategic management. As mentioned, the company was co-founded by Ryan Wooley, chief executive officer (CEO) and Philip Massey, chief financial officer. It also offers information on the application software launched by the company by the name InstyBooks that allows consumers to book an appointment with the company anytime.


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