TITLE

AZ ÃœGYFÉLSZERZÉSI MÓD HATÁSÁNAK VIZSGÁLATA A VEVÔELÉGEDETTSÉGRE ÉS A LOJALITÁSRA A SZERVEZETI PIACON AZ AJÁNLÁS HATÁSÁNAK VIZSGÁLATA STRUKTURÁLIS MODELLEZÉ

AUTHOR(S)
NEUMANN-BODI, Edit
PUB. DATE
April 2013
SOURCE
Vezetéstudomány / Budapest Management Review;Apr2013, Vol. 44 Issue 4, p29
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The research is aimed at more precise understanding of longterm effects of marketing tools in business to business relations by analysing the impacts of recommendation potential, one of the hardly measurable factors of customer value concept. Structural Equation Modelling is applied for conducting effect analysis. The results show that customers acquired with recommendation are more satisfied, more loyal, and make more recommendation that other customer. These results are more interesting if we take the cumulative effect of recommendation in account. They provide bases for a more differentiated segmentation of customers, which results in a more accurate identification of target groups. In the long-run, the application of the customer-value concept considerably contributes to creating an optimal customer portfolio for companies.
ACCESSION #
87657909

 

Related Articles

  • The Vibes From the Target's Clientele. Jareo, Steven M. // Mergers & Acquisitions: The Dealermaker's Journal;Aug2006, Vol. 41 Issue 8, p38 

    This article considers the use of the Customer Relationship Audit (CRA) among acquirers to establish how well or poorly customers perceive their product or service supplier. By going directly to the customers, CRA reveals the attitudes, levels of satisfaction, prejudices, and problems that may...

  • The Big Get Bigger and the Small Gain. Eikenberg, Jack // Gourmet Retailer;Mar2005, Vol. 26 Issue 3, p40 

    This article discusses various issues related to recent business trend in retail trade. Ongoing carnage of mergers, buyouts, and failures shows that the days of older upper-scale retail brands have gone. The consolidation trends have drastically changed electronics, automotive, appliances, trade...

  • Banks build success on customer relationships. Carelli, Joseph // New Hampshire Business Review;6/24/2005, Vol. 27 Issue 13, p25 

    The article informs that in an age of massive mergers and acquisitions, it is more important than ever to identify a banking partner with the optimal mixture of tradition and community customer relations. Many institutions have grown exponentially over the last decade, but very few have retained...

  • Checking out customers' needs after the deal. Becker, Sally A.; Flamer, Darryl // Mergers & Acquisitions: The Dealermaker's Journal;Nov/Dec97, Vol. 32 Issue 3, p8 

    Presents information on the merging of companies with reference to customer satisfaction. Reference to the book `Crazy Times Call for Crazy Organizations,' by Tom Peters; Indepth look at the changes in the nature of business; How business cope with the changes; Details on the merging of the...

  • Beyond the Numbers: What the Stanley-Niscayah M&A Means for You. Ritchey, Diane // Security: Solutions for Enterprise Security Leaders;May2012, Vol. 49 Issue 5, p16 

    The article focuses on the impact of the merger between security integrators Stanley Security Solutions Inc. and Niscayah Inc. on the global security industry. The author mentions that the merger is unlikely to affect the security operations of end user security firms. She adds that the merger...

  • A Bernstein property of solutions to a class of prescribed affine mean curvature equations. James McCoy // Annals of Global Analysis & Geometry;Sep2007, Vol. 32 Issue 2, p147 

    Abstract  Let $$x: M \rightarrow A^{n+1}$$ be a locally strongly convex hypersurface, given as the graph of a locally strongly convex function x n+1 = z(x 1, ..., x n ). In this paper we prove a Bernstein property for hypersurfaces which are complete with respect to the metric...

  • Confucianism and Communication: Jen, Li, and Ubuntu. Yum, June Ock // China Media Research;Oct2007, Vol. 3 Issue 4, p15 

    The most appropriate way to understand East Asian patterns of communication is to understand the joint impact of jen (humanism) and li (propriety or etiquette). They are two of the most important Confucian principles. The essence of Confucian humanism is to treat other people with respect and...

  • Three inscriptions from Konya in the epigraphic collections of the British Institute at Ankara. Metcalfe, M. // Anatolian Studies (British Institute of Archaeology at Ankara);2009, Vol. 59, p77 

    This note presents two unpublished inscriptions that Alan Hall recorded in the Konya Archaeological Museum in the late 1970s and early 1980s, together with a significantly different reading of a third that was published by B.H. McLean in 2002.

  • Confucian Analects Selected Readings (46). Shen, I-Yao // Chinese American Forum;Oct1999, Vol. 15 Issue 2, p22 

    The article presents selected readings 46 of Confucian analects. It discusses the greater courage of Zhong You as compared to Confucius when it comes to deciding, thinking twice as enough before doing anything and clever talk, pretentious manners, concealed resentment and excessive courtesy...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics