TITLE

SZABADIDÔSPORT-PIACOK MAGYARORSZÁGON

AUTHOR(S)
SZABÓ, Ágnes
PUB. DATE
April 2013
SOURCE
Vezetéstudomány / Budapest Management Review;Apr2013, Vol. 44 Issue 4, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Sport, which was the activity of the civil sphere, has become a complex, continuously changing industry with significant business opportunities. In the case of professional sports there are five markets: consumer, player, sponsor, media (broadcasting) and merchandising markets. In the case of leisure sports the author can also identify different markets. The aim of this paper is to present these markets in Hungary with the help of the results of the author's 31 qualitative in-depth interviews.
ACCESSION #
87657908

 

Related Articles

  • The trade-up factor boosts sales. Scardino, Emily // Drug Store News;5/2/2005, Vol. 27 Issue 6, p125 

    The article reports that a high-style makeover has made Bath & Body Works Inc. a force in the specialty beauty care segment once again. New, upscale merchandising and marketing tactics have taken stores--and sales--to another level. For this retail business division of Limited Brands that...

  • WINDOW SHOPPING. Whiteling, Ian // Marketing Week (01419285);2/13/2003, Vol. 26 Issue 7, p35 

    Describes effective point-of-purchase (PoP) advertising techniques in Great Britain. Elements of successful PoP programs; Creativity and innovation in PoP advertising; PoP strategies for different types of retail outlets.

  • Hudson's Bay Chooses SAS for Lifecycle Planning.  // Apparel Magazine;Oct2006, Vol. 48 Issue 2, p26 

    This article reports on the selection of the Merchandise Intelligence retail solutions from SAS by Canadian retailer Hudson's Bay Co. (Hbc) to support its merchandise lifecycle planning across its banners. Having completely re-engineered its merchandising infrastructure, processes and...

  • Account Specifics.  // Promo;2002 Supplement, Vol. 15 Issue 11, p18 

    Reports on developments relevant to the point-of-purchase advertising industry in the U.S. compiled as of October 2002. Retail operations; Marketing; Sales and revenues.

  • Capturing consumer attention. Petrak, Lynn // National Provisioner;Oct2003, Vol. 217 Issue 10, p52 

    Focuses on the point-of-sales (POS) and point-of-purchase (POP) used by retailers in the meat industry to capture consumer attention. Types of POS and POP used by retailers; Impact of POS and POP on the sale of meat; View of various retailers regarding POS and POP.

  • P-O-P: the hottest advertising. Valentine, Matthew; Kingdon, Martin // In-Store;Oct2004, p29 

    Focuses on the British P-O-P Awards 2004. Information on the point of purchase industry; Overview of the 2004 competition; Background on the Point of Purchase Advertising International.

  • Our industry awards honour the great and good of P-O-P. Valentine, Matthew // In-Store Marketing;Oct2001, p11 

    Deals with the British Point-of-Purchase Awards in 2001. Description of the event; Factors which affected the industry; Performance of several retail stores.

  • In the eye of the beholder.  // Home Channel News;3/6/2006, Vol. 32 Issue 3, p3 

    The article reports that Americans cannot be describe without the diverse ethnic background due to the people who made the country their home which nearly reached 14 percent of the Americans are Hispanic. Moreover, the U.S. population has become more diverse especially the booming Hispanic...

  • Marketers ponder P-O-P in stores of the future. Murphy, Ian P. // Marketing News;05/26/97, Vol. 31 Issue 11, p2 

    The article reports on the positive developments of point-of-purchase (P-O-P) advertising stores in the United States. From the activity on the floor of the P-O-P Show at Chicago's Navy Pier, it looks as if the point-of-purchase industry has a secure spot in America's stores and a healthy share...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics