SZABÓ, Ágnes
April 2013
Vezetéstudomány / Budapest Management Review;Apr2013, Vol. 44 Issue 4, p18
Academic Journal
Sport, which was the activity of the civil sphere, has become a complex, continuously changing industry with significant business opportunities. In the case of professional sports there are five markets: consumer, player, sponsor, media (broadcasting) and merchandising markets. In the case of leisure sports the author can also identify different markets. The aim of this paper is to present these markets in Hungary with the help of the results of the author's 31 qualitative in-depth interviews.


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