TITLE

Twitter sharpens data insight with startup buy

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/14/2013, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that micro-blogging site has bolstered efforts to provide deeper insight to brands with its 2013 acquisition of data analytics company Lucky Sort. The acquisition provides Twitter access to the startup's big data visualization tool which it plans to use for a series of upcoming text mining and data visualization projects such as infographics and charts. Information on Lucky Sort and Twitter's advertising business is also mentioned.
ACCESSION #
87655578

 

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