'Microsoft to rely on Bing to power consumer brands'

Shields, Ronan
May 2013
Marketing Week (Online Edition);5/14/2013, p1
Trade Publication
The article reports that Microsoft considers its cross-platform suite of services, such as Skype and Xbox, to boost its share in the search market dominated by Google. Microsoft's Enhanced Campaign will use multiple consumer entry points and places Bing as the main interface to power its consumer brands and applications. Microsoft general search manager, David Pann provides details on Microsoft's new marketing campaign. A comment on Microsoft's marketing plan is also presented.


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