TITLE

AN Ashes summer is regarded [...]

AUTHOR(S)
Charles Sale
PUB. DATE
May 2013
SOURCE
Daily Mail;5/20/2013, p75
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
AN Ashes summer is regarded as the big selling point for any England cricket sponsorship. But team backers Brit Insurance have lost so much interest in their cricket deal — even for the marquee Australia series — that they have handed back contracted player appearance dates to the ECB. The Board and Brit, who fell out of love with cricket after a change of ownership, tried to opt out of their partnership a year early — Waitrose are not due to take over until May 2014 — but cricket kit production times put a stop to that.
ACCESSION #
87653568

 

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