Modelos para el análisis de los negocios inclusivos: construcción mediante el estudio de casos

Licandro, Oscar D.
January 2013
Revista Telos;ene-abr2013, Vol. 15 Issue 1, p32
Academic Journal
The concept of inclusive businesses (IB) widi the base of the pyramid (BOP) has been developed to describe and systematize a set of experiences that emerged in the 2000s, aimed at generating social inclusion by creating associative enterprises for poor people, incorporated into the value chain of businesses. The theoretical development and empirical research on this strategy for economic and social inclusion are still emerging. Nevertheless, die analysis of a wide range of experiences has permitred developing some useful conceptual tools for guiding theoretical reflection, empirical research and strategic analysis of this type of business. This document aims to present some of diese tools that have been designed based on the study of IB cases in Uruguay. The document begins with a literature review on the subject, which covers the main theoretical approaches (Prahalad andHammond, 2005; Austin and Chu, 2006; AVINA, 2010; Casado, 2011; Si-manis et al, 2008) and empirical research based on case studies (UNDP, 2008; Marquez et al, 2010). Then, it establishes the relevance of the IB approach as a new strategy to address the problem of poverty; it makes a brief summary of the concept's evolution and ends with the description of five conceptual tools drawn from the study of 16 cases in Uruguay. This study was conducted through interviews with different actors involved in the process of creating each of the enterprises, the analysis of infernal documents and websites, and a review of newspa-per arricies.


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