TITLE

A card act to follow

AUTHOR(S)
Davies, David
PUB. DATE
May 2013
SOURCE
Publican's Morning Advertiser;5/9/2013, Issue 101, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the trend among pubs to build long-term relationships with customers in tough times. It mentions that in their efforts, the pubs have introduced loyalty-card schemes. It cites reference of a survey commissioned by the supplier of short run plastic cards Plastic Card Services which revealed that 48.4 per cent of respondents would be more likely to visit a pub that offered a loyalty programme.
ACCESSION #
87644261

 

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