Sweet sensations

May 2013
Publican's Morning Advertiser;5/9/2013, Issue 101, p28
Trade Publication
The article reflects on the strategies restaurants should deploy to promote their desserts. Philip Weldon, director of the cheesecake supplier English Cheesecake Co., suggests writing about the desserts on a blackboard, so customers can see them and advises to get staff to eat the desserts to promote their sale. The cake supplier Vittles Foods suggests paying attention to presentation to raise the price-point.


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