TITLE

Pepsi jukebox pilot could become a hit

AUTHOR(S)
Black, Robyn
PUB. DATE
May 2013
SOURCE
Publican's Morning Advertiser;5/9/2013, Issue 101, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the plans of the American multinational food and beverage corporation, PepsiCo Inc. to install Pepsi-branded digital jukeboxes and bar-top digital screens in pubs in an effort to maintain its lead over rival Coca-Cola Co. in the leisure sector.
ACCESSION #
87644240

 

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