TITLE

How Posh built the brand

AUTHOR(S)
Simon Chadwick
PUB. DATE
May 2013
SOURCE
Mail on Sunday;5/19/2013, p6
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
IN marketing terms, David Beckham was just another good young footballer until 1999. That was the year Manchester United won the Treble — and Beckham got married, that July, to Victoria Adams.
ACCESSION #
87640576

 

Related Articles

  • I don't care if you were born with it, it's my name. Murray, Iain // Marketing Week;11/28/2002, Vol. 25 Issue 48, p86 

    Discusses how branding has caught the attention of celebrities. Issues regarding brand name products; Registration by singer Victoria Beckham of 'Posh' and 'The Posh' as trademarks; Demand by Bill Wyman, the former Rolling Stone, that a journalist with the same name to use another name.

  • POSH: much more than a replica of a masterpiece. SORENSEN, ERIC // Soundings: Real Boats, Real Boaters;Jun2014, Vol. 51 Issue 10, p64 

    The article discusses how boat designer Bill Prince with his client F. Todd Warner built a 52-foot commuter yacht known as POSH. Topics covered include the new POSH to be fashioned with epoxy cold-molded wood to create a stronger, waterproof and low-maintenance boat, the choice of propulsion...

  • POT NOODLE IS NOW POSH SPICE.  // Food Manufacture;Feb2003, Vol. 78 Issue 2, p16 

    Reports on Unilever Bestfoods' introduction of an upmarket variant of the snack Pot Noodle, branded Posh Noodle. Example of how widespread Thai flavors have become in the British market.

  • Shloer splashes out on double launch.  // Food & Drink Technology;Jun2004, Vol. 3 Issue 8, p19 

    Reports that soft drinks manufacturer Shloer has launched its Sorelle and Posh Squash brands of beverages. Features of the brands; Flavors.

  • Posh. Caprio, Dennis // Yachting;Mar2013, Vol. 213 Issue 3, p20 

    The article evaluates Posh-2013, a 21st commuter yacht built by Bill Prince and F. Todd Warner.

  • "WARM UP".  // GBS: Brand it like Beckham;2007, p11 

    A preface to the book "Brand It Like Beckham: The Story of How Brand Beckham Was Built," by Andy Milligan is presented.

  • Brand It Like Beckham: The Story Of How Brand Beckham Was Built. Medcalf, Graham // NZ Marketing Magazine;Mar2005, Vol. 24 Issue 2, p39 

    Reviews the book "Brand It Like Beckham: The Story of How Brand Beckham Was Built," by Andy Milligan.

  • Posh Brands looking for buyer. RUSSELL, THOMAS // Furniture/Today;7/27/2014 Supplement, p10 

    The article reports that assets seller Hilco Streamline is seeking buyers for assets of furniture retailer Posh Brands LLC and its online brands, PoshLiving and PoshTots and presents views of Gabe Fried of Hilco Streamline on the same.

  • Posh English blokes 'run the Edinburgh Festival'. Victoria Allen // Daily Mail;7/26/2013, p7 

    A THEATRE director and veteran of the Edinburgh Fringe has branded the festival elitist and said it is run by 'posh English blokes'.

  • THURSDAY. NIGEL ANDREW // Daily Mail;5/ 3/2014, p20 

    Posh Pawn

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics