Playing for the Big Score

Graser, Marc
May 2013
Variety;5/7/2013, Vol. 319 Issue 7, p45
Trade Publication
The article discusses on the percenters that are growingly becoming into investors as they observe to broaden in the aspect of businesses. It states that mostly of the big agencies have a group investment that centered on backing everything from manufacturers of online videos to fashion brands and healthy food. It also mentions the investors aim to stake on new ventures to substitute revenue the agencies have lost from the recession.


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