Littleton, Cynthia
May 2013
Variety;5/7/2013, Vol. 319 Issue 7, p28
Trade Publication
The article discusses on the emergence of William Morris Endeavor (WME) Global Finance and Distribution Group as a challenger to Creative Artists Agency (CAA) in the U.S. as an agents of change in the content marketplace. WME's major power to challenge the political system of CAA has changed the talent representation field for managers, agents and clients. It also mentions the growing complexity of businesses as the largest change within the art-bedecked walls of the widest percenteries.


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