Confront the Causes of Cord-Cutting Now

Greenberg, Mark
May 2013
Variety;5/7/2013, Vol. 319 Issue 7, p23
Trade Publication
The author discusses aspects on the significance of changes in the cable industry as a strategy to cater younger consumers in the U.S. It states that building an innovation in the cable industry will create greater value and access to the consumers in which competition has been a part for a growing industry. It also mentions that change in the business is just the same as immigration in the U.S. that makes a lucrative business for all people.


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