ABC Off on Another Manhunt for Fall

May 2013
Variety;5/7/2013, Vol. 319 Issue 7, p19
Trade Publication
The article discusses on the need of American Broadcasting Co. (ABC) in the U.S. to find another manhunt for the fall season. It states that the network's 18-49 most viewers have been female in the season with adult males describing for less than 40% of its audience on most nights. It also mentions that ABC's dance competition "Dancing with the Stars" will change its timeslots to find ways to attract more men to watch their show.


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