TITLE

CBS Sees Double for Upfront Gains

AUTHOR(S)
STEINBERG, BRIAN
PUB. DATE
May 2013
SOURCE
Variety;5/7/2013, Vol. 319 Issue 7, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the unofficial opening of CBS Broadcasting Inc., with topper and chairman Leslie Moonves with its annual upfront haggle by announcing that the Eye network should be able to assure hikes for ad time prices that could gain for at least 10% high.
ACCESSION #
87634563

 

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