TITLE

Ready to Deal: NBCU Maven Revels in Sport of Blurb Sales

AUTHOR(S)
STEINBERG, BRIAN
PUB. DATE
May 2013
SOURCE
Variety;5/7/2013, Vol. 319 Issue 7, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles president of advertising sales Linda Yaccarino for broadcast and cable Internet at the NBCUniversal Media LLC. It notes that her role at the company focuses not only with programming issues but also with the competitor markets such as Walt Disney Co. and News Corp. She is known for her reputation as a fierce negotiator as she seeks the highest possible prices in whatever she deals for the company. Her adverting operation prepares to work across media types. INSET: Big 4 Ad Sales: Women Lead the Charge.
ACCESSION #
87634562

 

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