It's Time for a Bold Oscarcast, With More Show and Less Biz

Gray, Tim
May 2013
Variety;5/7/2013, Vol. 319 Issue 7, p16
Trade Publication
The author discusses the aspects for the Academy of Motion Picture Arts & Sciences (AMPAS) to consider when giving awards. He says that AMPAS board cannont win more viewers by speeding up the date of the telecast of the award or hiring a hip host. He emphasizes the need of the board to be bold by presenting other awards during commercial breaks. He also stresses that the should take creative risks to boost ratings and promote movies.


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