TITLE

Gatsby Campaign Keeps Eye on the Prize

AUTHOR(S)
CHAGOLLAN, STEVE
PUB. DATE
May 2013
SOURCE
Variety;5/7/2013, Vol. 319 Issue 7, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the outdoor marketing strategy made by Warner Bros. to promote the film "The Great Gatsby" directed by Baz Luhrmann. It mentions that the campaign targets bus sides and shelters in New York and Los Angeles, California. It notes that interesting landscapes and places in the film are captured in the campaign. It also emphasizes that the striking images of the campaign share the wealth among the main characters of the film.
ACCESSION #
87634560

 

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