TITLE

Organization as Strategy

AUTHOR(S)
Everett, Ken
PUB. DATE
January 2013
SOURCE
Annual International Conference on Enterprise Marketing & Global;2013, p147
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
If an organization needs a strategy, then a strategy needs an organization. And if strategy is about creating advantage, organization can offer that. Arguably, Wikipedia's primary source of advantage is not its database but the unique volunteer organization that acts its custodian. If organizational architecture determines possible outcomes, what choice allows for an organization with limited resources to be global? And what choice tilts the odds in favor of resilience, innovation and shared leadership? The networked organization is one answer, one strategy.
ACCESSION #
87630807

 

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