Offenberger, Brian
May 2013
Casual Living;May2013, Vol. 53 Issue 5, p66
Trade Publication
The article discusses how businesses can use local search engine optimization (SEO) to increase online customer traffic. It notes the key steps for ensuring that a business can land on Google's "7 pack" list including identifying relevant keywords used by customers through Google's and Wordtracker's free keyword research tools, and including these in meta page titles and descriptions. The article advises businesses to claim ownership of local search profiles such as Google+ Local and Yelp.


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