TITLE

THE MIRAGE OF DEALER MARGINS

AUTHOR(S)
Bjorkman, Bruce
PUB. DATE
May 2013
SOURCE
Casual Living;May2013, Vol. 53 Issue 5, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how retailers can calculate dollars earned in profit margin. It notes a common misperception by retailers wherein they only evaluate products based on the margin and ignore how much cash is earned through sales. The article cites that retailers should be able to distinguish a product based on its ability to guarantee higher cash profit even at low margins rather than exerting effort to sell items at volume to achieve higher margins.
ACCESSION #
87630174

 

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