Targeting the top

Charman, Andrew
May 2013
Motor Trader;May2013, Issue 5338, p48
The article reports on how the aftersales performance of Honda Motor Co., Ltd.'s dealer network can be the best in the market according to customer and aftersales executive Leon Brannan. Brannan said there is a current need for overhead absorption. A study by Honda shows that dealers who achieve higher profitability have higher customer service index scores and service hours sold. A four-year service plan has been marketed by Honda for 400 British pounds in January 2013.


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