Assessing the Creative Spark

Kluger, Jeffrey
May 2013
Time International (Asia Edition);5/20/2013, Vol. 181 Issue 19, p58
The article discusses a survey on creativity sponsored by "Time" magazine, Microsoft and the Motion Picture Association of America. The survey showed that 72 percent of respondents said the current economic situation makes creativity more important. The article also indicates that creativity is important in both the personal and professional lives of Americans and argues that the U.S. grew because of its industrial base and its inventors and thinkers, including Thomas Edison and Steve Jobs.


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