TOUR Sponsorships

Raine, Michael
March 2013
Canadian Musician;Mar/Apr2013, Vol. 35 Issue 2, p10
The article offers information on artist-charity partnerships or tour sponsorships as an essential source of revenue or means to offset costs for artists. It mentions that not-for-profit organizations provide money or underwrite tour costs in exchange for the artists using their platform to promote the causes of the organizations. It states that the organization and artist each promote the cause and the tour through their respective social media sites, permitting each to have a new audience.


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