Sticky Stories are Safety Savvy

Mathis, Terry L.
May 2013
EHS Today;May2013, Vol. 6 Issue 5, p16
The article discusses the use of stories, such as parables, fables and of real life stories, to point out the lesson or the message one is invoking. It says that the story-first approach is better than other types of information such as conclusions and corrective measures, because it evokes emotion and people react to change emotionally before logically. It states that stories are sticky because of its similarity to personal experience and they are more memorable.


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