December 2011
Music Week;12/2/2011, Issue 48, p18
Trade Publication
The article offers the insights of executives in the music industry in Great Britain on the issue whether artists should be at the centre of business thinking. According to Professor Theodore Levitt, the failure of the music industry is the result of companies not understanding what business they were in. European Commissioner for Digital Agenda Neelie Kroes adds that the music industry needs to put artists at the center, not only of copyright law, but on the industry's policy on growth.


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