December 2011
Music Week;12/2/2011, Issue 48, p16
Trade Publication
The article offers the BPI's consumer insights research on the market opportunities of the music industry in Great Britain. It states the belief of BPI that the industry must lead and help new services in achieving a distinct and clear market position that targets valuable market needs. According to BPI chief executive Geoff Taylor, enforcement on its own is the solution to make the business grow.


Related Articles

  • Digital downloaders break the 10% barrier. Ashton, Robert // Music Week;5/15/2010, Issue 19, p3 

    The article reports on the increase in digital music downloads in Great Britain in 2009. According to the BPI, more than one in 10 people between the ages of 12 and 74 had at least one digital music purchase. Geoff Taylor, BPI chief executive, the 149 million digital single sales helped online...

  • Summaries and Trends.  // Brand Strategy;Mar2006, Issue 200, p4 

    The article presents summaries of trends in brand marketing in Great Britain. In brand repositioning, hands-on experience will help convince customers. Balance is needed to bring in local flavor to individual markets and maintain a focused global enterprise. To make a diverse portfolio into an...

  • Research.  // PRWeek (London);10/28/2011 Awards, p45 

    The article features the public relations campaign of AkzoNobel (Cuprinol) with Grayling which won an award from the "PRWeek" for their creative strategy to help hold its market position despite competition.

  • Opinion: Announcing the death of 360-degree branding. Jaques, Chris // Media: Asia's Media & Marketing Newspaper;9/7/2007, p122 

    The article presents the author's views on the need to adopt new branding strategies by companies. It is viewed that 360-degree branding strategy is no more useful in present scenario as services based industries are making more money than the product based ones. It is stated that services need...

  • Canada to unveil a livelier image. Gill, Rob // Travel Trade Gazette UK & Ireland;5/14/2004, Issue 2614, p27 

    Reports that Canada wants to liven up its image so it becomes known for more than just nature and scenery. Difficulty experienced by the Canadian Tourism Commission (CTC) for its trade partners to form a direct link between their brands and those of the tourism commission; Plan of the CTC to...

  • Toolkit of process of formation of a brand of region. Usatova, L. V.; Seljukov, M. V.; Shalygina, N. P. // FES: Finance, Economy, Strategy;Aug2012, Vol. 58 Issue 8, p35 

    The article discusses the problem of the formation of the brand of the region in the Russian Federation, in particular the Belgorod region. The authors offer their own toolkit of brand-building of the region, on the basis of the carried out marketing research of features of the image and brand...

  • Linking brand value to sparkling business.  // Marketing Week;5/12/2011, Vol. 34 Issue 19, p15 

    The article discusses the influence of BrandZ global brand ranking on the business, noting how a strong brand bids a greater price premium, greater loyalty, and greater overall financial success.

  • VIEWPOINT. Ritson, Mark // Marketing Week;5/12/2011, Vol. 34 Issue 19, p16 

    In this article the author discusses the reliabiltiy of the rankings of global brand products of Interbrand, BrandZ, and Superbrands, noting how the methods of each rankings differ from each other.

  • VALUABLE GLOBAL BRANDS: Linking brand value to sparkling business.  // Corporate Adviser (Online Edition);5/12/2011, p15 

    The article discusses the influence of BrandZ global brand ranking on the business, with an emphasis on strong brand bids resulting in a greater price premium, brand's loyalty, and its overall financial success.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics