TITLE

Comerica's Dual ERG Strategy

AUTHOR(S)
Kalman, Frank
PUB. DATE
May 2013
SOURCE
Diversity Executive;May/Jun2013, Vol. 6 Issue 3, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on dual employee resource groups (ERGs) strategy of Comerica Bank. It states that the bank has initiatives which support daily job performance of its diverse workforce. Senior vice president Linda Forte says that the bank is in the sustainable relationship business. It mentions that the strategies designed to give business and 17 Market Segmentation Initiative (MSI) of Comerica consist of employees selected by business unit leaders based on their performance.
ACCESSION #
87613626

 

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