Comerica's Dual ERG Strategy

Kalman, Frank
May 2013
Diversity Executive;May/Jun2013, Vol. 6 Issue 3, p17
The article focuses on dual employee resource groups (ERGs) strategy of Comerica Bank. It states that the bank has initiatives which support daily job performance of its diverse workforce. Senior vice president Linda Forte says that the bank is in the sustainable relationship business. It mentions that the strategies designed to give business and 17 Market Segmentation Initiative (MSI) of Comerica consist of employees selected by business unit leaders based on their performance.


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