TITLE

Brands could majority fund Government marketing activity

AUTHOR(S)
Parsons, Russell
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of the British Cabinet Office to allow private companies to fund the marketing activities of financially challenged governmental agencies. It mentions that the amount of financial support that could be offered by firms was limited to 50 per cent of the entire budget for the campaign. According to the author, the Cabinet Office expects that the decision will boost the activities of agencies.
ACCESSION #
87604533

 

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