TITLE

Co-op banks on brand strength after downgrade

AUTHOR(S)
Parsons, Russell
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the response of the Co-operative Bank in Great Britain to the move of ratings agency Moody's to downgrade its debt rating in May 2013. It mentions that the rating suggests that the bank needs support from clients and tax payers. According to the author, the bank is in the process of lessening its debts to enhance its rating.
ACCESSION #
87604532

 

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