Co-op banks on brand strength after downgrade

Parsons, Russell
May 2013
Marketing Week (Online Edition);5/10/2013, p10
Trade Publication
The article reports on the response of the Co-operative Bank in Great Britain to the move of ratings agency Moody's to downgrade its debt rating in May 2013. It mentions that the rating suggests that the bank needs support from clients and tax payers. According to the author, the bank is in the process of lessening its debts to enhance its rating.


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