TITLE

Share a Coke campaign moves to TV

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a television advertising campaign of international beverage manufacturer Coca-Cola that promote sharing among consumers in Great Britain in 2013.
ACCESSION #
87604526

 

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