TITLE

BT Sport digital exclusives could help it boot Sky out the park

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the efforts of British broadcasting firm BT Sport to transform sports broadcasting by launching a marketing campaign in May 2013. It mentions that the firm has developed an application that will enable broadband customers to access its programs for free using mobile devices. According to the author, the application will also allow customers view program listings and stream live content.
ACCESSION #
87604525

 

Related Articles

  • Athletes keep doping, but the backdrop stays clean. Douglas, Torin // Marketing Week;8/26/2004, Vol. 27 Issue 35, p19 

    Reports on the media coverage of Great Britain on the 2004 Greece Olympics. Absence of advertisements on the live broadcast coverage of the games; Consideration of the Olympics as logo-free; Presentation of companies who have paid millions just to link their names to the Olympic ring.

  • BT Sport aims to become 'biggest sports broadcaster' as it launches first 4K channel. Millington, Alison // Marketing Week (Online Edition);6/9/2015, p3 

    The article announces the launch of the 'Ultra HD' 34K channel of sports broadcaster BT Sport in 2015.

  • MEAC announces 2011 football television schedule.  // Jackson Advocate;8/25/2011, Vol. 73 Issue 45, p2B 

    The article reports that the Mid-Eastern Athletic Conference (MEAC) announced that its 2011 television football slate, which features eight matchs will be broadcasted on ESPN, ESPNU and ESPN CLassic.

  • American Profile.  // Graham Leader;8/10/2014, Vol. 131 Issue 1, p16A 

    The article presents a list of sports broadcast on television channels including from August 10-13, 2014.

  • Google Fiber Lets Subscribers Watch ESPN, Disney Content Away From Home. Weiss, Todd R. // eWeek;10/18/2013, p2 

    The article offers brief information on the WatchESPN and WatchDisney software application from Google Inc.

  • Thuuz Pitches Personalized TV. Baumgartner, Jeff // Multichannel News;5/18/2015, Vol. 36 Issue 19, p17 

    The article offers brief information on the application Thuuz Highlights from Thuuz Sports, which will allow television viewers to make highlight reels based on their interests.

  • NBC SPORTS COVERAGE OF CORR'S 2007 RACING SEASON RATINGS HIT.  // DIRTSports;Oct2007, Issue 34, p14 

    The article reports on the increased ratings for the broadcasting of the Championship Off Road Racing (CORR) series by NBC Sports in the U.S. The CORR and NBC Sports announced that the coverage of the 2007 CORR Season will have an additional 30 minutes due to the improved ratings that exceeds...

  • Extra time. Webdale, Jonathan // New Media Age;2004 Supp Digital Sport, p8 

    This article focuses on the opportunities associated with using digital television and interactive services to cover major sporting events such the Euro 2004 held in June 2004. The arrival of this technology has served to both satisfy the wants of sports audiences for every match statistic and...

  • TV.  // AutoWeek;11/1/2004, Vol. 54 Issue 44, p48 

    The article presents information on television programs related to NASCAR.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics