TITLE

The Marketing Week

PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section offers news briefs related to the marketing industry of Great Britain as of May 2013. Television broadcasting firm BT Sport has unveiled a campaign to promote its sports channels to consumers. The British government has launched a proposal to mandate tobacco companies to introduce plain packaging for cigarettes. The German National Tourist Office has introduced a new campaign in partnership with airline Lufthansa.
ACCESSION #
87604524

 

Related Articles

  • Accenting Success.  // Multichannel News;Nov2002 Supplement, Vol. 23, p20A 

    Reports on the marketing efforts of the cable television network HBO as of November 2002. Promotional campaign for miniseries 'Band of Brothers,' to be telecast on HBO; Comments of Eric Kessler, executive vice president of marketing, on the various campaigns run by HBO; Money spent by HBO on...

  • Discop '98 hungry for U.S. programs. Nadler, John; Meils, Cathy // Variety;06/29/98, Vol. 371 Issue 8, p24 

    Focuses on price commanded by United States (US) program sellers at Discop '98 in Hungary. Details on the prices of US television programs; Comment from Patrick Jucaud of Discop '98; Deals offered by US sellers.

  • Pay TV overpowers Midia `98. Hopewell, John; Ochoa, Christina // Variety;06/22/98, Vol. 371 Issue 7, p29 

    Reports that pay television fell over the third edition of Midia 1998, a Latin American film and television market held in Madrid on June 18, 1998. Challenges faced by Midia; Participants in the market; Explosion of cable and satellite television in Spain and Latin America.

  • Euro buyers seek out quality programming. Boehm, Erich // Variety;05/25/98, Vol. 371 Issue 3, p42 

    Focuses on the emphasis on quality programming of European buyers in the L.A. Screenings, a sales bazaar for television shows. Comments from European buyers; Trends in British television production; Production budget at Channel 4; Implication of the maturation of television channels.

  • Latin buyers prepare for program shopping spree. Sutter, Mary // Variety;05/25/98, Vol. 371 Issue 3, p44 

    Looks at the significance of the L.A. Screenings, a sales bazaar for television shows, as a TV market for Latin America. Information on Multivision, a Mexican cabler to attend the 1998 event; Comments from Ignacio Duran of TV Azteca; Other benefits of the L.A. Screenings; Changes in Columbia's...

  • Deals bop at Discop East. Nadler, John // Daily Variety;6/28/2010, Vol. 307 Issue 60, p4 

    The article reports on the closure of NATPE's 18th Discop East, the Central and Eastern Europe's premier television programming market.

  • KEEP PERSPECTIVE ON THE UPFRONT.  // Advertising Age;5/16/2011, Vol. 82 Issue 20, p3 

    An excerpt is presented from an article on the so-called "upfront" advance sales period for television advertising posted on the publication's Web site.

  • A Daunting DMA.  // Broadcasting & Cable;10/20/2003, Vol. 133 Issue 42, p25 

    Provides information on the Charleston-Huntington market in West Virginia. States covered by the market; Stories covered by Charleston television stations in the area; Diversification undergone by the economy of West Virginia.

  • NUMBER.  // Broadcasting & Cable;1/25/2016, Vol. 146 Issue 4, p25 

    The article focuses on the percentage of the U.S. pay television base that is expected to subscribe to so-called skinny bundles in 2020.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics