TITLE

Marks & Spencer launches new food positioning

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/10/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a food marketing positioning campaign by international retailer Marks & Spencer in May 2013. The campaign focuses on personal events that are commonly experienced by consumers. According to the author, the initiative builds on the company's reputation for offering products for special events.
ACCESSION #
87604523

 

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