Marks & Spencer launches new food positioning

O'Reilly, Lara
May 2013
Marketing Week (Online Edition);5/10/2013, p1
Trade Publication
The article reports on the launch of a food marketing positioning campaign by international retailer Marks & Spencer in May 2013. The campaign focuses on personal events that are commonly experienced by consumers. According to the author, the initiative builds on the company's reputation for offering products for special events.


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