Do customers know your business?

May 2013
Smart Business Pittsburgh;May2013, Vol. 19 Issue 12, p8
The article focuses on a marketing strategy incorporated by the U.S.-based web hosting provider Go Daddy Group Inc. to let its identity be known to people. It refers to a statement of Go Daddy Group's vice president Barb Rechterman stating that the company decided to make the Super Bowl advertiements in 2005 to create a brand. It reports that the company's core values meant for business development include assessing customers' needs and entrusting employees with responsible tasks.


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