The key to generating interest

May 2013
Smart Business Pittsburgh;May2013, Vol. 19 Issue 12, p6
The article discusses the ways to engage more customers to a business by converting the awareness into interest. It focuses on generating interest in consumers about the business with the help of a proper content about the company on its website. It further mentions that creating unnecessarily long promotional videos and advertisements which does not deliver the company's goals should be avoided.


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