Focusing on the Custom

Mastroberte, Tammy
May 2013
Convenience Store News;May2013, Vol. 49 Issue 5, p24
Trade Publication
The article reports that Shell Oil Co. continues to focus on the consumer by launching new loyalty programs, contests and fuel innovations. The firm launched Fuel Rewards Network (FRN), its new loyalty program which allows consumers to earn rewards for fuel savings at participating Shell stations. Another way Shell is giving back to its customers is through contests, including its popular Road Trip Sweepstakes.


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