TITLE

Psychological and Social Motives for Fashion Magazine Use Among Shanghai's Female College Students

AUTHOR(S)
Zhengjia Liu; Rodriguez, Lulu
PUB. DATE
June 2012
SOURCE
Journal of Magazine & New Media Research;Summer2012, Vol. 13 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study investigates the impact of psychological and social motives for the use of fashion magazines among female college students in Shanghai, China. The results of an online survey showed that psychological motives, such as enhancing current body image and preparing for future career roles, were significant predictors of fashion magazine use. The findings also suggest that the desire to satisfy consumerist needs do not motivate students' fashion magazine use.
ACCESSION #
87597098

 

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