Psychological and Social Motives for Fashion Magazine Use Among Shanghai's Female College Students

Zhengjia Liu; Rodriguez, Lulu
June 2012
Journal of Magazine & New Media Research;Summer2012, Vol. 13 Issue 2, p1
Academic Journal
This study investigates the impact of psychological and social motives for the use of fashion magazines among female college students in Shanghai, China. The results of an online survey showed that psychological motives, such as enhancing current body image and preparing for future career roles, were significant predictors of fashion magazine use. The findings also suggest that the desire to satisfy consumerist needs do not motivate students' fashion magazine use.


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