TITLE

No Fat Moms! Celebrity Mothers' Weight-Loss Narratives in People Magazine

AUTHOR(S)
Bedor, Emma; Tajima, Atsushi
PUB. DATE
June 2012
SOURCE
Journal of Magazine & New Media Research;Summer2012, Vol. 13 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article critically examines how People magazine uses celebrity mothers' postpartum weight loss as a primary tool in assessing motherhood competency. While the pregnant body might be a symbol of pride, residual weight after childbirth is perceived as undesirable and unattractive. Hence, an emerging fitness narrative in the popular media places the postpartum body among other anti-fat discourses demanding weight loss. Popular media texts indicate the increased pressure on new mothers to regain their pre-pregnancy bodies, as well as the growing use of celebrities to perpetuate this difficult-to-emulate ideology. Not only do these narratives encourage reader identification with media figures, but they are also unique in that their popularity is generated more so by a shared cultural preference for thinness than by similar pregnancy and post-pregnancy experiences.
ACCESSION #
87597096

 

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