No Fat Moms! Celebrity Mothers' Weight-Loss Narratives in People Magazine

Bedor, Emma; Tajima, Atsushi
June 2012
Journal of Magazine & New Media Research;Summer2012, Vol. 13 Issue 2, p1
Academic Journal
This article critically examines how People magazine uses celebrity mothers' postpartum weight loss as a primary tool in assessing motherhood competency. While the pregnant body might be a symbol of pride, residual weight after childbirth is perceived as undesirable and unattractive. Hence, an emerging fitness narrative in the popular media places the postpartum body among other anti-fat discourses demanding weight loss. Popular media texts indicate the increased pressure on new mothers to regain their pre-pregnancy bodies, as well as the growing use of celebrities to perpetuate this difficult-to-emulate ideology. Not only do these narratives encourage reader identification with media figures, but they are also unique in that their popularity is generated more so by a shared cultural preference for thinness than by similar pregnancy and post-pregnancy experiences.


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