ITV sets up investors for a hit on ad revenue

May 2013
Daily Mail;5/16/2013, p67
ITV softened investors up for a fall in second-quarter advertising revenue, warning it could not match last year's performance, when it was boosted by the Euro 2012 football tournament. The broadcaster predicted double-digit year-on-year growth for its programmemaking arm ITV Studios, despite a 5pc fall in firstquarter revenue to £201m. But it was less optimistic about advertising revenue, which it expects to be down 3pc in the first half.


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