Show, Don't Just Tell: Writing to Inspire, Motivate and Recruit Volunteers

Massachi, Dalya F.
October 2012
E-Volunteerism: The Electronic Journal of the Volunteerism Commu;Oct2012, Vol. 13 Issue 1, Special section p1
The article discusses some suggestions and examples to move volunteering in an organization to the right direction. It cites the importance of writing about benefits offered by the organization for potential volunteers to know how their involvement will help address their specific needs and values. Some benefits that an organization may offer to volunteers are new skills and/or understanding and improved morale or inspiration. It suggests the use of figurative language to convey new ideas.


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