Color Your Audience

May 2013
Customers First;May2013, Vol. 18 Issue 5, p4
The article discusses the strategic use of colors in the promotional designs of the web site of the business to evoke in customers. It suggests that blue or green are used as a base color in many web sites that target business professionals while colors with calming effect are used by spas. It also cites that red is used as a base color in retail establishments' web sites because the color can be associated with impulse buying.


Related Articles

  • The spa way to better health. Kivlehan, Noella Pio // Estates Gazette;7/23/2011, Issue 1129, p64 

    The article explores the reasons behind the improving performance of the spa market in Great Britain despite the economic problems that it is experiencing in 2011. It reports that more than 14.6 million people visited a spa in Europe from 2008 to 2010. According to the author, most spas in the...

  • From shoppers to buyers. Edge, Lynda // Marketing (00253650);4/30/2009 Supplement, p13 

    The article provides information on the Red Letter Days for buyers in Great Britain. It discusses the benefits of this once-in-a-lifetime experiential gifts for shoppers and retailers, particularly during Christmas. This voucher contributes an increase in sales when many other brands were...

  • Sample lab! NOORBARKSH, SARAH // J@pan Inc.;Oct2008, Issue 81, p9 

    The article offers information on the Sample lab!, which plays off the idea that everyone loves something for nothing and molds it into an effective marketing strategy called tryvertising. The store was opened in July 2007 in Harajuku, Japan's iconic Iceberg Building. The showroom floor of the...

  • Back-to-Basics Marketing Strategy. Marcovitz, Marshall // Gourmet Retailer;May2011, Vol. 32 Issue 4, p22 

    In this article the author offers suggestions for an effective marketing strategy to promote the business of one's retail store. He suggests that one should focus on a back-to-basics campaign highlighting the core strength. A variety strategy campaign can also be followed as it keeps up with...

  • A temporary arrangement. Hosea, Maeve // In-Store;Jun2005, p29 

    Presents information on the guerilla or flash stores in Great Britain. Development of the guerilla store; Benefits of the Guerilla stores; Companies which use the technique.

  • Food chains stock up on promos. Johnson, Bradley // Advertising Age;4/12/1993, Vol. 64 Issue 15, p26 

    This article reports on the sales promotions of southern California supermarkets as of April 1993. The chronic economic woes of southern California have started a chain reaction among supermarkets, but the result is more promotional efforts than all-out price wars. Vons Cos., the region's...

  • Hitting the Suburban Streets. Greenberg, Julee // WWD: Women's Wear Daily;3/25/2004, Vol. 187 Issue 62, p9 

    Features the Against All Odds For Her Store in Elizabeth, New Jersey. Company history; Company growth; Marketing strategy.

  • On the retail trail. Henry, Kate // Display & Design Ideas;Jun2006, Vol. 18 Issue 6, p22 

    This article presents information on Rockford, Michigan-based Merrell USA, the first retail store of the United States. Merrell emphasizes its performance-oriented brand and its dedication to the outdoors. The store, designed by Columbus, Ohio-based Fitch seeks out both nature and urban inspired...

  • Coffee Conversions. Gallagher, Julie // SN: Supermarket News;1/26/2009, Vol. 57 Issue 4, p53 

    The article reports on the marketing strategies applied by the U.S. retailers to increase their sales of coffee. Retailers are trying to attract more customers by redesigning their coffee aisles to create an upscale destination. They also improve the signage and shelf layout in the transformed...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics